In February 2011, Google introduced the Panda update, which penalizes Web-sites that contains information duplicated from other Web-sites and resources. Historically Web sites have copied articles from each other and benefited in search engine rankings by partaking With this apply. However Google carried out a new technique which punishes web pages whose articles is just not exceptional.[35] The 2012 Google Penguin attempted to penalize Sites that used manipulative tactics to improve their rankings on the internet search engine.[36] Though Google Penguin is offered being an algorithm aimed toward combating World wide web spam, it truly concentrates on spammy backlinks[37] by gauging the standard of the web sites the inbound links are coming from.
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[30] Due to this change the utilization of nofollow triggered evaporation of PageRank. To be able to stay clear of the above mentioned, Search engine marketing engineers formulated alternative methods that substitute nofollowed tags with obfuscated Javascript and therefore permit PageRank sculpting. In addition many alternatives have already been recommended which include the usage of iframes, Flash and Javascript.[31]
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[10][dubious – examine] Online page providers also manipulated some characteristics within the HTML supply of a web page in an try to rank very well in serps.[eleven] By 1997, online search engine designers recognized that webmasters ended up earning endeavours to rank effectively within their search engine, and that some website owners were even manipulating their rankings in search results by stuffing internet pages with extreme or irrelevant keywords and phrases. Early search engines like google, like Altavista and Infoseek, modified their algorithms to stop webmasters from manipulating rankings.[twelve]
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